In addition to his work as a content strategist, Charles also can help your business with data analysis. In these projects, Charles sifts through the information and translates it into the insights you need for your project. This is an ideal service if your company isn’t sure if a marketing campaign has the right messaging.
As a niche consultant, Charles can work alongside your existing in-house staff, or he can handle projects independently depending on the project scope.
To date his focus has been on using data for TV/Internet ad testing, industry trend analysis, and conversion rate optimization (CRO).