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      • Charles Costa Airbnb Content Strategy
        Airbnb host homepage conversion rate optimization
        The Challenge Airbnb’s platform growth is directly tied to its ability to attract new hosts. The central challenge was that prospective hosts often found the process […]
      • Empowering customer service with generative AI
        In an industry with approximately 60% annual employee turnover, this research paper and presentation explore how generative AI can enhance agent performance. The work challenges the […]
      • Artificial intelligence brain processing
        Translating complexity: Thought leadership in artificial intelligence
        The most groundbreaking ideas require the clearest voice. For an organization like SRI International, an institute focused on research and development, communicating the nuance and potential […]
      • Charles Costa native advertising campaigns
        Architecting influence: Helping brands stand out by fitting in
        In a digital landscape saturated with ads, the most effective way to capture attention isn’t to shout louder—it’s to speak the right language. My approach is […]
      • TEDx San Francisco 2019 Charles Costa
        TEDxSanFrancisco Email & Ticket Sales Campaign
        The Challenge The primary challenge was to drive ticket sales for the annual TEDxSanFrancisco event. The specific business goal was to sell out the entire inventory […]
      • eBay 1099-K in product education Charles Costa
        eBay 1099-K in product educational content
        After eBay began managing payments for sellers, the company became responsible for issuing 1099-K tax forms directly to users. This was a significant change from getting […]
      • Charles Costa Kahuna Marketing Automation Case Study
        Marketing Automation SaaS Solution Case Studies
        As the content marketing manager at Kahuna, a key responsibility of my role was working with customers to highlight their stories and how Kahuna’s AI-driven engagement […]
      • eBay managed payments money
        eBay managed payments migration
      • Marketplace Technology eBook Charles Costa
        Understanding your marketplace technology stack
        Making marketplace technology more understandable Kahuna, a SaaS company specializing in marketing automation for online marketplaces, empowered online marketplaces to boost revenue and deliver an improved […]
      • Questions about driverless cars in society
        A foundational series on human questions of a driverless world
        This collection of articles, written for the Traffic Safety Store in 2016, represents a series of early, in-depth explorations into the autonomous vehicle landscape, published when […]

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