Charles Costa Marketing Consultant I’m a digital marketing specialist who has worked with companies of all sizes, ranging from Fortune 500 firms to Silicon Valley startups in stealth mode.

My specialties are market data analysis, long-form content creation (eBooks, white papers, tutorials), technical writing, blogging, and evergreen content.

One of my most notable accounts – which actually was my first content marketing client – is IBM. When they were looking to break into the cloud technology space, I helped to produce educational content about topics such as security, network management, and general best practices.

This campaign was a major success as it had an average click-through rate to sales pages of 10x over the industry average for banner ads.

My other major content success story involves Iron Mountain. During my work with them, I produced articles on compliance, technology escrow, secure shredding, document management, and other specialized topics.

After beginning their content marketing efforts, Iron Mountain boosted their inbound contact requests by 63%.

In addition to my work as a consultant, I’ve also been published in The Huffington Post, Sitepoint, Envato, SnapMunk, and other media outlets.

At the moment my focus is on projects for technology companies. I’m also open to helping advertising agencies, public relations agencies, and web development agencies with any overflow or specialty projects.

If you’re interested in learning more about how I can help you with your digital marketing needs, feel free to reach out.

Below are some samples of my work:

Marketing

The Myths of Email Marketing

Boost Your Brand by Turning Your WordPress Blogs into eBooks

These Lessons from Old-School Landing Pages Can Improve Your Site

Entrepreneurship

How to Tell if an Accelerator is Right for Your Startup

3 HIGHLIGHTS FROM THE STARTUP GRIND CONFERENCE, SILICON VALLEY

Medicine

Two Healthcare Startups Fixing Long Waits And High Costs

Startup Suggestic Aims To Reverse Your Type 2 Diabetes

Elminda Is Demystifying The Brain With Data Analysis And 3d Imaging

Ethics And Sociology

Code & Ethics: Uncovering Unknowns In Our Medical Devices

The Ethics and User Experience Behind Self Driving Cars

How the Seven Deadly Sins Drive Innovation